The mobile application market has been highly oversaturated for a considerable amount of time. At this point, data has shown that less than 1 in 10,000 apps find any financial success, that’s 0.01%. Despite that dismal statistic, new mobile apps are being developed and launched into a sea of counterparts every day, carrying the hopes and dreams of developers the world over. However, the almost ludicrous level of app market oversaturation is far from the only barrier that these applications need to overcome to find success. Many other obstacles need to be understood and addressed by developers throughout the entire app creation process.
While several factors contribute to the 0.01% success rate that mobile apps have to contend with, many of them exist under the overarching umbrella of these three primary issues:
This issue is generally the first to become apparent to developers, even before commencing in the primary stages of the app creation process. It is incredibly costly to develop and maintain an app, especially a successful one. Even basic apps can require as much as $10,000 to $25,000, and that’s just the starting cost. This issue puts an immediate end to the app development dreams of many entrepreneurs, and it makes accruing a substantial profit exponentially more difficult for those who can afford it.
As stated above, the market for mobile apps is already critically oversaturated, and this issue is only growing more significant as thousands of new apps are released every day. Though these apps are driven by high market demand for new content with premium functionality, it also means more competition than many apps can reasonably contend with. Even top-quality apps with excellent user interface (UI) and user experience (UX) are often unable to make an impact.
Many apps are free, which has led users to become accustomed to getting content and functionality for free (or close to free). This development has created a market where users are much less likely to pay for apps, making it very difficult for developers to monetize them in a way that can result in any form of profit.
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While the number of stages involved in the app development process is up for debate, generally speaking, there are four levels where most app development pitfalls can be found.
The primary pitfalls that can kill your app’s chance at success before it’s even launched on the public market include:
Any effective app developer should be aware that apps, in many ways, function similarly to businesses and therefore require an effective business plan to have a chance at seeing any form of market success. Without a business plan, apps are much more susceptible to:
In theory, every app is capable of earning some revenue, even if only a tiny amount. But an app is much less likely to do so if it falls into any of these pitfalls:
Your project isn’t over once your app has been successfully launched on the public market. There are several elements that developers need to keep on top of when their app is released to keep users happy and satisfied. Otherwise, they’re likely to encounter some of the following pitfalls:
Statistically speaking, any app released onto the market at this point has a very slim chance of ever seeing financial success. Still, the possibilities become even narrower if developers find themselves encountering even one of these critical pitfalls. All app developers must understand these potential issues and actively avoid them throughout the app creation process and beyond.
The process of app development is hard enough, to begin with. Any application’s chances to turn a significant profit are almost dishearteningly low in the current market climate. That being said, working diligently to plan your app with a range of strategies and understanding the potential pitfalls you may end up facing can significantly increase your odds of success. Every app developer should have an effective business plan established long before development begins. They should take their time at each stage of the development process to help avoid all of these commonly encountered obstacles.
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The terms UI and UX design are often conflated or used interchangeably in conversation despite the massive differences between the two.
The global app industry will generate almost $700 billion in revenue in 2021. In 2022, the global app industry could generate over 808 billion in revenue.